Course Description:
Social media is the most powerful free marketing tool available to contractors—if you know how to use it correctly. This course breaks down platform-specific strategies, viral content frameworks for local businesses, and conversion tactics that turn followers into paying clients.
What You’ll Learn:
- Platform-specific strategies (Instagram, Facebook, TikTok, YouTube)
- Content that goes viral in your local market
- Hashtag strategies for contractors
- Building and engaging a local following
- Converting social media followers to leads
- Influencer and partnership strategies
- Social media advertising basics
- Analytics and what actually matters
Who This Is For:
Contractors who want to leverage social media for business growth but are tired of posting with zero results.
Course Content
Foundations of Social Media for Contractors
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5 Topics
Why Social Media is Critical for Contractors?
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Choosing the Right Platforms for Contractors?
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Defining Your Social Media Goals & KPIs
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Understanding Your Target Audience on Social Media
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Competitor Analysis: What Are Other Contractors Doing?
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Building a Professional Social Media Presence
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6 Topics
Optimizing Business Profiles (Facebook Page, Instagram Business, LinkedIn Company Page)
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Consistent Visual Branding Across Platforms
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Crafting a Compelling Bio & Value Proposition
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Setting Up a Dedicated Business Email & Phone for Social Inquiries
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Creating a “Portfolio” Highlight / Album
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Verifying Your Business & Adding Social Proof
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Content Strategy & Creation for Contractors
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5 Topics
Content Pillars for Contractors
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Photography & Videography Basics for Job Sites
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Creating Engaging Short‑Form Video (Reels, Stories, TikTok)
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Writing Captions That Convert
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Developing a Content Calendar
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Engagement, Community Building & Lead Generation
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6 Topics
Mastering Engagement: Replies, Comments & Direct Messages (DMs)
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Using Polls, Q&As, and Questions in Stories
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Joining & Participating in Local Facebook Groups & Reddit Communities
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Lead Magnets for Contractors
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Running Targeted Facebook/Instagram Ads for Local Leads
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Converting Social Followers into Appointments
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Analytics, Optimization & Advanced Tactics
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5 Topics
Key Social Media Metrics Contractors Must Track
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Using Platform Analytics Tools
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A/B Testing Content & Ads
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Optimizing Posting Schedule Based on Data
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Advanced Tactic: Retargeting Campaigns
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