Course Content
Foundation – Contractor Sales Psychology
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5 Topics
Understanding Your Customer’s Mind
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The Trust Equation for Contractors
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Value vs. Price – Changing the Conversation
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Reading Buying Signals Like a Pro
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The Psychology of Premium Pricing
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The Contractor Sales System
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6 Topics
The Perfect First Impression Framework
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Discovery Questions That Sell
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The 7-Step Estimate Presentation
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Handling Objections Before They Happen
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The Assumptive Close Method
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Following Up Without Being Pushy
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Marketing That Magnetically Attracts
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5 Topics
Building Your Unique Selling Proposition
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The $100K Website Blueprint
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Google My Business Domination
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Review Generation on Autopilot
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Referral Systems That Print Money
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Advanced Sales Tactics
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5 Topics
Upselling and Cross-Selling Mastery
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Package Deals and Bundling Strategies
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Creating Urgency Without Pressure
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The “Decoy Effect” Pricing Strategy
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Turning One-Time Clients into Lifetime Customers
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Sales Tools & Implementation
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6 Topics
CRM Setup for Maximum Conversion
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Email Templates That Convert
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Phone Scripts for Every Situation
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Proposal Templates That Win
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Tracking Metrics That Matter
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30-Day Sales Challenge Action Plan
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