ContractorED

Sales & Marketing for Contractors

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Course Description:

Stop competing on price and start competing on value. This course teaches you how to build complete marketing funnels, create irresistible offers, develop lead magnets that work for contractors, and implement direct-response marketing strategies that make your phone ring with qualified prospects ready to buy.

What You’ll Learn:

  • Marketing funnel architecture for contractors
  • Creating offers that sell themselves
  • Lead magnet creation (free guides, estimates, consultations)
  • Landing page design and optimization
  • Email marketing sequences that convert
  • Positioning and differentiation strategies
  • Local market domination tactics
  • Measuring and improving conversion rates

Who This Is For:
Contractors tired of competing on price who want to attract clients who value quality and are willing to pay for it.

Course Content

Foundation – Contractor Sales Psychology
5 Topics
Understanding Your Customer’s Mind
The Trust Equation for Contractors
Value vs. Price – Changing the Conversation
Reading Buying Signals Like a Pro
The Psychology of Premium Pricing
The Contractor Sales System
6 Topics
The Perfect First Impression Framework
Discovery Questions That Sell
The 7-Step Estimate Presentation
Handling Objections Before They Happen
The Assumptive Close Method
Following Up Without Being Pushy
Marketing That Magnetically Attracts
5 Topics
Building Your Unique Selling Proposition
The $100K Website Blueprint
Google My Business Domination
Review Generation on Autopilot
Referral Systems That Print Money
Advanced Sales Tactics
5 Topics
Upselling and Cross-Selling Mastery
Package Deals and Bundling Strategies
Creating Urgency Without Pressure
The “Decoy Effect” Pricing Strategy
Turning One-Time Clients into Lifetime Customers
Sales Tools & Implementation
6 Topics
CRM Setup for Maximum Conversion
Email Templates That Convert
Phone Scripts for Every Situation
Proposal Templates That Win
Tracking Metrics That Matter
30-Day Sales Challenge Action Plan