Customer Acquisition Systems

Course Description:

Referrals and word-of-mouth aren’t a business strategy—they’re luck. This course teaches you how to build predictable customer acquisition systems using paid advertising. Learn what works specifically for contractors, how much to spend, where to spend it, and how to track every dollar to ensure profitable growth.

What You’ll Learn:

• Google Local Service Ads setup and optimization
• Facebook and Instagram lead generation ads
• Retargeting campaigns that convert
• Ad budget allocation and scaling
• Lead tracking and attribution
• Landing pages that convert traffic
• A/B testing for contractors
• Cost per lead analysis and optimization

Who This Is For:
Contractors ready to invest in predictable lead generation and who want to scale beyond referrals and organic reach.