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Course Description

This course teaches contractors how to attract better clients, build authority, and win more projects using strategic content marketing—without wasting time on trends or trying to be influencers. You’ll learn how to create the right content, in the right places, to position yourself as a trusted professional and make your business more desirable in the marketplace.

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Key Concepts Covered in This Course

Turning content into leads, sales, and long-term growth

What content marketing means for service-based contractors

How content builds trust before the first call

Creating content that attracts high-quality clients

Choosing the right platforms for contractor marketing