Course Description:
Learn the exact content creation strategies successful contractors use to dominate social media and attract quality clients. From filming job site updates to creating educational content that positions you as the local expert, this course covers everything you need to know—no expensive equipment required.
What You’ll Learn:
- Before/after content that converts viewers to clients
- Educational video frameworks that build authority
- Phone-based filming and editing techniques
- Content batching for efficiency
- What to post (and what not to post)
- Storytelling for contractors
- Building a content calendar you’ll actually stick to
Who This Is For:
Contractors who want to grow their business through content but don’t know what to create or how to make it look professional.
Course Content
Content That Actually Gets Contractors Clients
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4 Topics
Why content matters for contractors
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Types of content that convert (not go viral)
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Authority vs. entertainment content
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Where contractors should post content
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Social Media Content for Contractors
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4 Topics
Best platforms for contractors (Facebook, Instagram, YouTube, Google)
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Posting frequency that works
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Before/after project content
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Behind-the-scenes & proof-based content
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Website & Blog Content for Contractors
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4 Topics
Service pages that convert visitors into leads
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Blog topics contractors should focus on
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Local SEO basics through content
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Content mistakes that kill trust
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Video & Visual Content Made Simple
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4 Topics
Short-form vs. long-form video for contractors
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What to say on camera (simple scripts)
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Using phone-only setups
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Turning one video into multiple pieces of content
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