Course Content
Email Marketing Basics for Contractors
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4 Topics
Why email marketing works for contractors
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Types of emails contractors can send (newsletters, promotions, project updates)
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Building a simple email list from clients & leads
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Email marketing tools that are easy for contractors
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Creating Emails That Get Opened
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4 Topics
Writing attention-grabbing subject lines
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Crafting concise, clear, and professional email content
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Using personalization to increase engagement
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Optimal frequency & timing for contractor emails
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Lead Nurturing & Automation
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4 Topics
Turning new leads into paying clients via email
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Setting up automated follow-ups for quotes & inquiries
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Drip campaigns to educate clients about your services
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Segmenting your email list for better targeting
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Measuring & Improving Your Email Marketing
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4 Topics
Key metrics contractors should track (open rates, click rates, conversions)
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A/B testing subject lines and content
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Improving emails based on client feedback
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Avoiding spam filters and keeping your emails professional
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